About Our Founder

Boujie Media a Yorkshire based creative company  set up by Sam Fray after she graduated from Leeds Trinity University in 2011

Sam established Boujie Media in 2012, after graduating from university. Sam set about redefining why she decided to embark on her degree journey.

Boujie Media was born from a love and enthusiasm for production. A passion for diversity, inclusion, culture, people development and raising aspirations with a desire to make accessible digital content that can be shared across social media platforms Sam wanted to create content that would be the change Sam wanted to see.

Sam spent 6 years at ITV, throughout her journey she worked in a number of departments while always supporting the diversity journey of ITV. Sam spent her spare time volunteering to run workshops for ITV’s staff and youth talent schemes. Towards the end of Sam’s time at ITV she co-chaired ITV’s BAME network group – ITV Embrace. As part of this role, Sam Engaged the business on issues around equality pushing everyone to realise what their role was in creating change. Sam was particularly passionate about creating change in the Nations and Regions. 

Sam then went on to join Screen Yorkshire to run their inaugural Beyond Brontes programme, a programme designed to break down the perceived and actual barriers young people across the Leeds City Region faced when entering into the screen industry.

Sam is now the Director of Talent Development for Think Bigger, working across talent programmes that help diverse talent enter and progress within TV. Sam is still very passionate about promoting and supporting diverse communities across the North to enter and thrive.

About the company

Boujie Media was born from a love and enthusiasm for production. A passion for diversity, inclusion, culture, people development, and raising aspirations with a desire to make accessible digital content that can be shared across social media platforms lead her to want to produce content that would be the change she wanted to see.

For decades, discussions about representation have been at the forefront or on the back burner of the media landscape conversations. The need to make sure boardrooms, behind, and in front of camera roles are representative of society is not a new issue.

As a Black woman raising four children on her own, with a desire to show the richness that her Jamaican/British upbringing has given her, Samantha wants Boujie Media to be a company that explores what it was/is to be an intersectional being. Studying all this richness without limitation and creating a movement that destroyed stereotypes and challenged mainstream media perceptions about what is was/is to be Black, British, and northern.

soon to come...

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